Append, standardise,
and clean — at scale.
Send us your CRM, vendor list or marketing database. We match every record against the Vytrix global inventory, append missing fields, standardise the messy ones, and flag the records that should be retired.
Four ways to match a record — used together.
Our matcher runs your records against multiple keys in parallel, then resolves to the highest-confidence company in our inventory. Match confidence is returned on every row.
By company name
Fuzzy and exact-match against trading and registered names, accent- and case-insensitive.
By domain
Web and email-domain resolution including subsidiary and brand domain mapping.
By address
Postal-parsed address match including suite, building and registered-office logic.
By phone
Normalised E.164 phone match with switchboard and branch number resolution.
A single record, through the pipeline.
Here's what one customer record looks like before and after a Vytrix enrichment pass. Same input row — 7 fields appended, 3 fields standardised, 1 status flag updated.
Example record is illustrative — company and values shown are fictional, for demonstration only.
Seven stages, run on every record you send.
Each customer file passes through the same pipeline. Outputs are returned in your format with stage-by-stage flags so you can see what changed and why.
Outcomes, not just rows.
Average increase in firmographic field completeness on a typical customer CRM.
Average post-enrichment deliverability rate on validated email addresses.
Typical duplicate rate identified across a mid-size customer database pass.
Outcome figures are sample estimates for demonstration purposes.
Send us 500 rows.
We'll send them back enriched.
Send a small CRM sample by secure transfer — we'll process it through the full pipeline and return a side-by-side view so you can see exactly what changed.